Posted by: Chrissie Turkington on: April 2, 2012
Someone asked me the other day whether it was possible to measure the impact of online subscription resources on levels of achievement, and I must admit that I stumbled a bit in trying to reply. I have methods of measuring the success (or otherwise) of marketing strategies based on increased usage, but how can we [...]
Posted by: Chrissie Turkington on: February 24, 2012
Back in October I blogged about how we are using QR codes to encourage the use of our online subscription resources and promised that I would blog about other strategies that we are using to promote these resources. Well, as you’ve probably noticed; I haven’t! That’s mainly because, up until now, promoting these resources has [...]
